Creating Value Rich Content
- Attracting the audience
- Delivering a message
- Peaking interest
- An appealing website
- Ranking on search engines
- Using a ghostwriter
This post may contain affiliate links for products/services listed. We may earn a small commission when you click on the links and make a purchase at no additional cost to you. As a affiliate marketer, we earn from qualified purchases. You can read the full disclaimer here.
Writing for money and creating value rich content are no easy tasks. The content shared amongst the masses should be enticing, intriguing, and useful.
Three question to ask yourself:
- What does it take to peak an audience’s interests?
- Are they curious enough to come back for more?
- Were they given a reason to come back?
Today we are going to look at just that by breaking down what valuable content actually is.
Grab a seat and follow along for the ride.
Identifying What Is Value Rich Content?
In case no one has noticed, value rich content is all around us. Seemingly, there is value in every conversation piece.
The question is how to connect that value to the appropriate audience. When we become story tellers, we must strike a nerve with the audience.
By touching the audience mentally, emotionally, and intellectually, we stand a chance of making a connection.
We succeed by realizing the worth of our words. Value rich content stands out on its own.
We can methodically search the world for an audience to consume our content.
Consequently, we can let the audience find our words. A little backwards sounding, I know.
“The is no greater agony than bearing an untold story inside you.”
Maya Angelou
Maya Angelou said it best. We all have a story to tell. And there is always someone willing to listen.
It is the realism within a situation that either attracts or detracts an audience. In the event that a profound statement is made, it is generally repeated numerous times.
‘Word of mouth’ once upon a time was the goto slogan for any type of sales job. In today’s market, we can share anything with the world at the click of a button.
Writing through our passion is how we identify value rich content. Word are but word on a medium until we put our hearts into the paradigm.
We must decisive as to who we are writing for!
Understanding Your Niche Before Writing The First Word
Before we every write our first word, we should understand our audience and their expectations.
Hey, wait! that does not make any sense. I just said “we can let the audience find our words.”
Confused? Do not be, it is a double edged sword!
Irregardless of the affect you have on a reader, you make an impression. Good, bad, or indifferent, our message must spark a response.
An audience that loves our content will return to absorb more. An audience that dislikes the message enough, will talk against it every chance they get.
Believe it or not, that is the response that we want. Why, you ask?
Simply put, those two categories of audience will speak on your content and drive others to our website to see for themselves.
People often want to be moved by what is being consumed. If it moves us then we are capable of moving the audience.
For example, when I tell an audience a story about love, they will want to feel that love; see that love; and experience that love.
The same applies to any topic that we can envision with enough passion behind it.
I am just a beginner when it comes to creating content and I feel myself improving more and more each and everyday.
Brazenly, I have begun to write posts for three (3) different websites – the one website you are on now, The Squirrelly Biker, and Good Time To Shine.
The non-profit, PFWorks, Inc. is coming soon!
Consequently, I am writing for three different niches with different audiences that may have different preferences.
In addition, at some point I plan to crossover between the websites to evaluate each audience’s interest in a different niche.
Part of my plan is set!
How Do You Generate High Quality Content
Am important thing to know is how do we create high quality content. Ideally, we should have a method to the madness.
A part of my process focuses on ‘Keyword’ research. Keyword research is the backbone of great content creation.
Exactly what is Keyword research?
According to an article, “What is Keyword Research? Guide on Keyword Research Methods & Best Practices,”at Conductor:
“Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP).”
Jaaxy is the goto keyword search tool on the Wealthy Affiliate Platform that I am currently a member of.
Here is a functioning sample:
In a nut shell, we use the keyword research to understand what people are interested in for our respective niches.
For example, the current website is an MMO (Money Making Opportunity) website. Let’s say, I want to encourage my audience to join Wealthy Affiliate.
However, in order to do so, I must have a pitch. Not to encourage the membership, but instead, to meet a need of the reader.
I have to address questions like:
- #1 How can I make money online?
- #2 How can I work from home?
- #3 How to become an entrepreneur?
- #4 What is affiliate marketing?
Therefore, my keyword research would center around answering these questions as the content in one post or in-depth as individual posts.
‘How to make money online’ would include:
- A description of affiliate marketing
- A list of alternative means of making money (dropshipping, survey takers, etc.)
- Explain the time constraint, training, and tools needed
- Include a ‘Call to Action’ – request the reader take some type of action (Join WA, Sign-up for a newsletter, or to download more information.
Although it sounds like a complicated task, it becomes easier the longer you work at it. Nothing worth having is every really easy when you are dreaming big.
DO NOT BELIEVE THE HYPE!
Many will make this journey sound simple to earn your membership or participation.
Promising $500, $1K, or even $5K a week by following them, purchasing their books, and more.
The truth is that it requires time, persistence, and patience. A whole lot of patience!
In addition, it does not become passive income until your work has become established, you become an authority of the subject matter in you niche.
That would require 18 – 36 months of constant content creation, an estimated 100 to 400 posts. Depending on the niche some may take off with less and some my take more.
But, it is never overnight!
Search Engines Screen The Content
Google, Blink, Yahoo, and many more are search engines. A search engine is a software system designed to carry out web searches to help people locate their desired information.
Other the years, the algorithms of search engines have become so human like in nature that they attempt to guess what you are searching for.
Generally, it as you begin a search, as you type in letters, you begin to see a list below populating with phrases that potentially meet you needs.
“Search engines are able to return results quickly—even with millions of websites online—by scanning the Internet continuously and indexing every page they find” according to bdc.ca.
Google is by far the largest search engine on the internet. They return about 5.6 billion searches per day, according to Google.
Search engines use bots to crawl you webpages and posts. That is a tale for the next section, I will go into more details then.
The search engines index all of your pages. “Indexing is the process by which search engines organize information before a search to enable super-fast responses to queries” as explained by Sam Marsden.
Yes, part of your job is to satisfy the search engines to get favorable placement.
Understanding SEO
SEO stands for Search Engine Optimization. SEO is the process of taking steps to help a website or piece of ‘organic’ content rank higher on Google.
In my opinion, SEO takes a piece of online content and optimizes it for search engines display it towards the top of search results.
Put it this way, when someone types “Tacos” into Google, they’re likely looking for a recipe, ingredients, and instructions on how to make them.
If you wrote an article about making Tacos, you would want people to find your recipe.
In order for people to find your recipe, you would need to rank higher than all other websites offering the same information.
Go for it!
That brings us back to writing unique content. which should also include the following:
- Static images
- Animated GIFs
- Videos
- Audio clips
“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.”
Jill Whalen
The more unique your content is, the more traffic you can attract by ranking higher on search engines.
Using A Ghostwriter To Provide Your Content
What is a ghostwriter? Freelance Writing says that “Ghostwriters are writers for hire who are paid, but receive none of the credit for the work produced.”
To reasons why people use the services of ghostwriters:
- Not enough time to write
- Not enough experience
A ghostwriter can help with the challenges people encounter. That is cheating though, right?
It sure is! It is your story and your voice in the book. The ghostwriter is simply the pen, you are still the author.
They transcribe your ideas and words to the written word.
When looking for a ghostwriter, they must be a good fit:
- personality wise
- trustworthiness
Ghostwriters often have to sign non-disclosure agreements with other clients. Preventing them from divulging who they have worked for in the past.
You should inquire about their experience in publishing and writing, as well as their method of writing.
Unique writing style!
In addition to a reasonable timeline, the ghostwriter should be clear and concise on their strategies for getting the manuscript written.
- Experience of the ghostwriter
- The time in which you want the project done
- The amount of work you’re willing to do to help the project along
- The length of the project (word count)
Many ghostwriters get paid by the word, others by the page , and the remainder by the size of the project.
The are online services like Fiverr, is a marketplace where you can find a variety of talents to create projects for you.
- Graphic Design
- Business
- Data
- Digital Marketing
- Lifestyle
- Music & Audio
- Programming & Tech
- Writing & Composition
- Video & Animation
In addition, the cost appears more reasonable through this service.
Conclusion
We has come full circle on creating value rich content. We have discuss that value rich content is all around us.
Understanding our audience and their expectations is something that we should try to perfect.
Keyword searches are the backbone of creating value rich content. We are looking for a means of peaking our audience’s interests.
It is now obvious that search engines play a major roll in our content being seen on the internet.
Remember, Google has 5.6 queries per day and SEO help optimize the content to aid Google index our content.
Hiring a ghostwriter because you either do not have time or not enough experience is recommended.
Know your ghostwriter, their skill set and style must match your voice. It is definitely recommended that beginners look a Fiverr for assistance.
And I close out by saying, we need what we need!
If we keep our minds right, we can keep our bodies tight!
Subscribe to our newsletter to receive activities, events, and updates. Information is free, come enjoy some with me.
Join me and let us make sense of it all! We can do it together.
If you have not done so already, please read the previous topics to benefit from the information.
Feel free to reach out in the space below. I welcome the opportunity to have a discussion with you.
To your success and growth,
Canty
Founder of The Canty Effect
thecantyeffect.com
Sponsored By
If you have found value within what you have read, share it with your bestie!